SOLUTIONS FOR SUCCESS
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Date: January 7th, 2008
Author: Michael Mackie
What ARE the odds?
I like to research things via the world-wide web. I dare not call it “surfing” … which, of course, is completely forbidden while at work. Today, while I was sur … uh, doing research, I stumbled across a few things that tripped my trigger. And, I know if I found it interesting, 99 percent of everyone else is BOUND to find it at least mildly entertaining.
Did you know over your lifetime the average American earns a little more than $1 million with only a high school education? But with a bachelor’s degree you would earn around $2.1 million? Armed with that little nugget from the 2000 Census Bureau, it’s easy to see why it pays to get an education.
So I dug a little deeper. Come to find out, higher education in ANY capacity is a key benefit in many different areas! According to an extensive study by the Lumina Foundation, here is a small portion of their exhaustive list of education benefits:
From the “Duh” category:
- Higher salaries and benefits
- Higher savings levels
- Improved working conditions
- Personal/professional mobility
From the “Hmmmm” category:
- Improved health/life expectancy
- Improved quality of life for offspring
- Increased personal status
From the “I Had No Idea” category:
- Increased charitable giving/community service
- Improved ability to adapt to and use technology
- More hobbies & more leisure activities
- Better consumer decision-making
From the “Obscure, but True” category:
- More likely to exercise
- More likely to vote
- Less likely to be incarcerated
- More likely to volunteer
- Less likely to smoke
- More likely to donate blood
On a completely unrelated note, did you know Demi Moore dropped out of high school at age 16? Of course, she went on to become a famous actress who married another actor/model dude sixteen years her junior. Chances of that happening again are 1 in 8,443,912,619. (That is an unscientific guesstimate, of course.) Unlike kids going back to get their degree, Demi got an education in the school of hard knocks.
Fortunately, most students who enroll in career colleges can get ahead the old fashioned-way … by learning skills and getting quality training. And, that is something they can take to the bank … you betcha’.
Michael Mackie is an Emmy®-Award Winning Writer/Producer and former Entertainment Reporter who has worked in television advertising and promotion for over 15 years. Mackie has worked and freelanced for a variety of local television affiliates in Des Moines, Orlando and Kansas City. He is currently the Senior Writer/Director at PlattForm – a Kansas City -based marketing, advertising and public relations firm specializing in creative solutions for higher education and all branches of the U.S. military. Mackie has been at PlattForm since January 2004.
Venture Direct Worldwide delivers the best students for the country's leading career colleges! Over 20 years of direct marketing experience, with hundreds of educational institutions, allows us to consistently surpass client expectations by supplying a better than expected ROI.
PlattForm Advertising is a full-service agency specializing in interactive marketing and advertising for higher education. Boasting an internal creative staff of nearly 200 individuals, the agency provides a number of student acquisition services including interactive lead generation; online marketing; search engine marketing; media placement; creative, print and video production; direct mail; and print media services.
Lead Dog Advertising, Inc. is a full service advertising agency specializing in student recruitment through TV and Newspaper advertising. Lead Dog prides itself in being the agency that turns around tough markets. If you have markets that are not producing the results that you need then you need to call Lead Dog.
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MDT Direct works with over 300 school and colleges nationwide, providing them with the tools, services and know-how to improve lead-flow and convert those leads into enrollments.
