I just walked by five people in this building and did not know their names. I hate that. There was a time here at PForm where everybody knew everybody ... by name, rank AND serial number. But since PForm continues to grow by leaps and bounds, it's become increasingly difficult to get to know people on a first name basis.

But I'm gonna try - as God as my witness. Why? Because - like Cheers - I want to go where everybody knows my name. And vice versa.

Schools love using students and/or graduate testimonials to market their product. Why?

Get this ... the median age of employees here at PlattForm Advertising is 28.5 ... which is actually UP from a year ago when it was only 26.25?  This is a company that’s filled with fresh-faced (and freshly-scrubbed) employees.   I mean – who better to promote the college industry than recent college graduates, yes?

At the ripe age of 36 … I’m considered the wise old sage in my department.  And I find myself peppering my conversation with such euphemisms as “bling”, “that’s hot” and “wicked sweet” to keep up with my younger, hipper cohorts.   What’s next, I ask you?  (Chances are … a My Space page.)