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Date: August 25th, 2008
Author: Susan Schulz
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Here’s a way-out idea that might just work. We just found out that Wal-Mart is working to change its image in a variety of ways. A woman entrepreneur friend says she’s going to find out what Wal-Mart is doing to help women get their products in their stores. So I started to think – what if Wal-Mart had a section in each store for area career schools to send approved agents and talk to customers about training programs? Why not call your local Wal-Mart? Or better yet – call the folks at Wal-Mart headquarters in Arkansas? Tell them Susan told you to!
Dr. Susan Schulz has more than 20 years of experience consulting with postsecondary career colleges and traditional colleges and universities. Her areas of expertise include compliance, school development, retention, marketing, placement strategies, and mergers and acquisitions. Her doctoral dissertation research project involved determining what factors influenced attrition at a massage therapy school. She is also adjunct faculty member for MaxKnowledge.
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Date: July 21st, 2008
Author: Tracy L. Kreikemeier
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One of the things that jumped out at me at CCA this year is the increasing number of women that are there holding executive positions. Having gone the past 7 years, that is one thing that continues to change that makes me extremely excited. I frequently get asked how I got to where I am today in my organization. I firmly believe that luck is what happens when preparation meets opportunity. It is all about hard work. Doing what is right, not what is easy. Having focus on where it is you what to go and not giving up when the first obstacle gets in the way. It is about perseverance and determination and knowing that I am the one who is in control of my actions, reactions and decisions in my career. My advice to other women who want to be in management positions is to work hard and know going into it what you are willing to give to get there. We all have to make sacrifices and it makes it easier knowing what those will be and then deciding if it is worth what you are getting in return.
Tracy L. Kreikemeier is the Chief Marketing Officer at PlattForm Advertising. She works with the account teams and provides strategy and direction for clients.
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Date: July 9th, 2008
Author: Susan Schulz
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I’ve been thinking a lot about focusing on the easy-to-implement ways of solving problems. Takes the stress out of life and usually gets more results. Now when I have a “situation” I do three things:
- Look at the problem.
- Consider an implementation plan.That means put an action plan in place with a specific outcome in mind.
- Analyze – what were the results, the return on investment, how much money was made?? Keeps the energy focused on results.
How does this work for you??
Dr. Susan Schulz has more than 20 years of experience consulting with postsecondary career colleges and traditional colleges and universities. Her areas of expertise include compliance, school development, retention, marketing, placement strategies, and mergers and acquisitions. Her doctoral dissertation research project involved determining what factors influenced attrition at a massage therapy school. She is also adjunct faculty member for MaxKnowledge.
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Date: May 15th, 2008
Author: Susan Schulz
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A typical day putting out one fire after another? Dealing with priorities that have priorities? Sometimes I feel I’m all over the place and not getting anything done. Then I remember to put a plan in place and focus focus. When I do that I do get calm and have less stress. Often it takes telling my staff to leave me alone for an hour or so I can focus on creating or solving. It’s surprising that it gets them to figure out the problem on their own. Another thing that helps me focus is to keep in mind my passion and the big picture. Whatever your goals are, make them drive your day. Is focus your friend?
Dr. Susan Schulz has more than 20 years of experience consulting with postsecondary career colleges and traditional colleges and universities. Her areas of expertise include compliance, school development, retention, marketing, placement strategies, and mergers and acquisitions. Her doctoral dissertation research project involved determining what factors influenced attrition at a massage therapy school. She is also adjunct faculty member for MaxKnowledge.
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Date: May 7th, 2008
Author: Susan Schulz
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We are always creating our own stories- - mostly it’s about things that aren’t working out. So since we are good at creating the yuck stuff, why not create a really great story. Like – this year I exceeded my enrollment goals by 30% by just putting a really great referral program in place. It cost nothing. Or this year I got my staff to work as a cohesive creative unit and all I had to do was have regular and impactful staff training sessions on the basics – listening and dealing with conflict. Ah – a perfect world.
Dr. Susan Schulz has more than 20 years of experience consulting with postsecondary career colleges and traditional colleges and universities. Her areas of expertise include compliance, school development, retention, marketing, placement strategies, and mergers and acquisitions. Her doctoral dissertation research project involved determining what factors influenced attrition at a massage therapy school. She is also adjunct faculty member for MaxKnowledge.
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