We are always creating our own stories- – mostly it’s about things that aren’t working out. So since we are good at creating the yuck stuff, why not create a really great story. Like – this year I exceeded my enrollment goals by 30% by just putting a really great referral program in place. It cost nothing. Or this year I got my staff to work as a cohesive creative unit and all I had to do was have regular and impactful staff training sessions on the basics – listening and dealing with conflict. Ah – a perfect world.