Double Standards

This month, the career college sector of higher education will again be the focus of
a slanted Senate hearing, this time with emphasis being placed on marketing and
recruitment practices. Our colleges are going to be scrutinized for the ways
they advertise and recruit students, even though we know that we are subjected
to far stricter rules and regulations than community colleges, and traditional
colleges and universities.

To highlight what has become a major double standard in higher education
recruitment, we've performed our own research to find advertisements in which
community colleges, four-year institutions or their related online programs
make statements that career colleges cannot. Below, you'll find links to banner
ads, web pages, and web content that:

  • Uses promissory language
  • Makes bold statements or use slogans that can't possibly
    be proven
  • Addresses potential pay
  • Uses statements about financial aid as an incentive for
    enrollment

If you'd like to forward some examples, please send your information to Editor Kevin
Kuzma at kevink@careercollegecentral.com.