Date: August 25th, 2008
Author: Susan Schulz
0 Comments
Here’s a way-out idea that might just work. We just found out that Wal-Mart is working to change its image in a variety of ways. A woman entrepreneur friend says she’s going to find out what Wal-Mart is doing to help women get their products in their stores. So I started to think – what if Wal-Mart had a section in each store for area career schools to send approved agents and talk to customers about training programs? Why not call your local Wal-Mart? Or better yet – call the folks at Wal-Mart headquarters in Arkansas? Tell them Susan told you to!
Dr. Susan Schulz has more than 20 years of experience consulting with postsecondary career colleges and traditional colleges and universities. Her areas of expertise include compliance, school development, retention, marketing, placement strategies, and mergers and acquisitions. Her doctoral dissertation research project involved determining what factors influenced attrition at a massage therapy school. She is also adjunct faculty member for MaxKnowledge.
0 Comments | Start the Discussion »
Date: August 22nd, 2008
Author: Michael Platt
1 Comment
A true leader never engages in blame-storming sessions.
Michael Platt is a renowned leader and innovator in the career college sector. As founder of PlattForm Advertising and CEO of Adventure Interactive, he has guided the development of the trend-setting creative agency that offers lead generation and admissions support solutions for career schools. He has provided out-of-the-box marketing and advertising solutions for all types of learning institutions for nearly 20 years.
1 Comment | Join the Discussion »
Date: August 18th, 2008
Author: Michael Platt
0 Comments
A true leader distributes the credit and accepts the blame.
Michael Platt is a renowned leader and innovator in the career college sector. As founder of PlattForm Advertising and CEO of Adventure Interactive, he has guided the development of the trend-setting creative agency that offers lead generation and admissions support solutions for career schools. He has provided out-of-the-box marketing and advertising solutions for all types of learning institutions for nearly 20 years.
0 Comments | Start the Discussion »
Date: August 15th, 2008
Author: jcarmichael
0 Comments
One thing that can really come in handy when working to negotiate added value in both Major Daily, and Employment Publications is an Advertorial. Not only can you typically get them published at no charge, they are also very useful in informing your audience about specific programs, upcoming events, or even recent accomplishments in regards to your school. Advertorials can also be a good way to help drive lead flow for certain curriculums that may be struggling as Start Dates draw near - especially when negotiated as added value.
An Advertorial is basically an advertisement that has been made to look like the editorial content of a given publication. They are typically written in the same font and size that is used by the publication itself. One major advantage to using an Advertorial as opposed to sending editorial content to the paper, is that you get to write the content in full, and it will be published unabridged by the publication.
Some important points to remember when creating and negotiating an Advertorial:
- Placement is still key. Treat your Advertorial as if it was any other ad - ask for guaranteed placement in an upper outer corner of the publication. If you can, try to get it placed near one of your other ads as well.
- You are working to gain credibility. As people tend to believe published editorial content over the messages sent in an advertisement, you want to be sure that your Advertorial looks as much like the content that the paper produces itself. If you are working to get an advertorial in more than one publication, make sure that you change the font and text size to match accordingly.
-
This is still an ad. You will always still want to include a phone number as well as a Web URL at the end of the Advertorial. “For more information regarding (your school) call 555-555-5555, or visit us on the web at (yourschool.com)
John Carmichael has worked as a media account manager for PlattForm Advertising for the last 5 years. John has been placing media in the US and Canada markets for education, as well as other clientele. He brings with him an education in marketing management from Missouri State Univerisity
0 Comments | Start the Discussion »
Date: August 13th, 2008
Author: Vincent Scaramuzzo
0 Comments
There are many “sayings” or cliché pieces of advice floating around that have sound principals and encouraging words but too often we fail to recognize their importance or follow their words.. This one arrived at my new office yesterday and on the cover of a card that was wishing me well it read:
“LIFE IS 10% WHAT HAPPENS TO YOU AND 90% WHAT YOU DO WITH WHAT HAPPENS TO YOU.”
Vincent Scaramuzzo is the President of Ed Exec in Glastonbury, Conn., one of the leading executive search firms in education. He has consistently been ranked in the top 2% of all recruiters worldwide by Management Recruiter’s International, the world’s largest executive search firm. Vincent is also a contributing author to Career College Central’s magazine and web site. As a specialist in the education field, Scaramuzzo works nationally with Universities, Colleges, Online and Career Schools. He can be contacted at vincent@ed-exec.com 860-781-7641 Ext. 102
0 Comments | Start the Discussion »
