Bill Clary

Given the extraordinary regulatory and political challenges facing career education, what improvements/innovations does the sector need to implement to remain a leader in higher education?

I have been part of the career college industry for the past 30 years and feel proud of what our sector represents to so many people: hope for a successful future. I see the regulatory and political challenges as an opportunity to silence those who question our integrity. I see us meeting the challenge head on. Our focus should be placed on better preparing admissions managers and staff to paint a realistic picture of their school while making the approach ethical and compliant.

The entire staff requires an education to learn about the school's proud history and the importance of providing accurate information. Thorough admissions training is critical to teach the admissions representative how to properly introduce that information and inspire a commitment from the potential student in an ethical and compliant manner. Assuming an admissions representative is ready without proper preparation opens the door to the “danger zone.” Focus must continue to be placed on hiring smart and training professionals that can be taught the right things the right way.

There are enough of us proud and committed to the integrity of this industry to make it happen and keep career colleges a leader in higher education.     

Please explain the innovations you’ve brought to (or observed in) career education. What led you to recognize the need for these innovations? What has been their impact on students and higher education?

Our company has made many innovative strides to produce a win-win-win result for the career college school, staff and student. Schools need these services to ensure compliance obligations are met with a bonus of further developing professionals that understand admissions protocol.   

First, we provide an online adult, high school and management admissions training program and on-site training. Both services educate, prepare and inspire the admissions professional to truly provide a life changing impact to potential students. We also believe in remaining accessible after training through a phone hotline, Twitter, blogging, text or email.

Second, our Mystery Phone Shopping service provides an innovative way, through audio recording, that simulates initial prospect and rep conversations. This allows managers and reps the perfect tool for self-critique, coaching, assessing and documenting compliance adherence. Additional features include a transcription of the call and an objective critique from an industry expert.

Last, our Mystery Interview Shopping is a tremendous training tool and protective aid to management. We have taken the concept and made it real. “Making it real” means we train and employ shoppers who actually fit your school’s student demographic. They are armed with top-quality hidden audio and video surveillance equipment to provide clarity and documentation of the entire process. Third-party reviews and critiques provide an additional benefit.           

The result of each of these innovative services has and will continue to provide a positive and powerful advantage for schools, staff and student. Schools are protected. Staff is trained and aware. And students are set up for success.

What quality about career colleges or their students motivates you personally?

I grew up an athlete and coach, passionate about always moving forward to improve my game and inspire those players around me to perform up to their abilities. I have always been intrigued by the various aspects of reaching athletic excellence.

These qualities translated well into an admissions career.  I discovered that representing a school and a program I believed in could help a prospective student uncover the need and motivational purpose that drives them. Seeing that student become a successful graduate and begin their career was just as fulfilling as winning the big game. I found my niche.

Originally, as an admissions representative, I was driven to empower that student to find their way. Now, the purpose behind what motivates me is to “pass my wisdom and experience forward” and empower admissions professionals to raise their level of play. I love being part of the solution for more student success stories.

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