Naperville, IL– The Antonelli College ‘A-Campaign’ was recognized as a Bronze Award Winner by the Telly Awards, a New York City based awards organization. Plattform Advertising, the Lenexa, KS-based advertising partner of Antonelli College, developed the creative and execution for the campaign.
The A-Campaign television spots are the introductory phase of the rebranding efforts of the College which launched in January. Other elements of the campaign included newly designed logo, website and collateral. "We really wanted to re-launch the Antonelli College brand in a new and exciting way," said Nicole Hoadley, Corporate Marketing Associate for Antonelli College. "With the ‘A-Campaign,’ we wanted to communicate that attending Antonelli College is just the first step in a journey that leads to ‘A Better Tomorrow.’ It’s more than just a tagline; it’s a reality for our students, graduates, and employees. The television spots are effectively telling our story to the community."
Founded in 1979, the Telly Awards recognize outstanding local, regional, and cable TV commercials and programs each year, as well as the best in video and film productions, and web commercials, videos and film. This year, entries were selected from nearly 11,000 entries from all 50 states and 5 continents. Judges are past Silver Telly Award winners, and include some of the top advertising and production professionals. Past award winners include Walt Disney Parks & Resorts, Time Warner Cable, EvansHardy +Young inc., and the Miami Dolphins.
In addition to being a Bronze Winner of the Telly Award, the ‘A-Campaign’ received a 2011 Platinum Hermes Creative Award in the Advertising/Television Spot category by the Association of Marketing and Communications Professionals.
ABOUT PLATTFORM ADVERTISING
PlattForm Advertising (www.PlattFormAd.com) is an enrollment solutions provider to the postsecondary education industry. Boasting an internal staff of more than 400 industry experts, the Kansas City-based agency provides a number of enrollment services including interactive lead generation; online marketing; search engine marketing; media placement; creative services, print and video production; direct marketing; and print media services. PlattForm is a division of Ad Venture Interactive.
ABOUT ANTONELLI COLLEGE
Antonelli College is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC), registration number # 90-03-1270-T. It offers students the opportunity to develop their gifts and talents in the arts, business and IT, health and well-being or medical into professional skills. A well-known asset of the visual arts community in Cincinnati, Ohio since 1947, Antonelli College offers degree programs at both their downtown and West Chester locations as well as two campuses in Mississippi and online.