Feeling The Heat: A New Survey Of College And University Admissions Directors
Career College Central summary:
The 2013 Inside Higher Ed Survey of College and University Admissions Directorsust shows that admissions' role of filling classrooms is getting much harder. The survery reported that under 60 percent of admissions directors had not met their enrollment goals for this fall by May 1, the end of the traditional period of courtship of admitted applicants by colleges.
Since it is common for community colleges to attract students right up to the point that classes start (if not after), it's no surprise that two-thirds of those institutions hadn't met their annual enrollment targets on May 1. But this was true as well for 59 percent of private bachelor's institutions, and 77 percent of public master's or bachelor's institutions. (It was the doctoral institutions that were more likely to have met their targets.)
Among all admissions directors, 46 percent reported that they were "very concerned" about meeting their targets this year, and another 30 percent were "moderately concerned."
And in a sign of how desperate some institutions may be, 29 percent of admissions directors admitted that they recruited applicants — after May 1 — who had committed to other colleges.
The survey was conducted in conjunction with researchers from Gallup. Inside Higher Ed regularly surveys key higher ed professionals on a range of topics.
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