Medtech College and PlattForm Earn ‘Stevie Award’ for Marketing Team of the Year
Career College Central Summary:
Among its wins, Medtech received an award for “Marketing Team of the Year” based on its inventive and enduring partnership with PlattForm as its primary agency of record. The award represents another highlight for the two companies, among the day in and day out victories of reaching prospective students with the ultimate goal of changing their lives through education.
“Like any good relationship, our partnership with PlattForm is based on a set of core values: admiration, respect, trust, communication, accountability, and a whole lot of fun,” said Rich Schechter, Medtech’s Senior Vice President of Marketing. “We are one marketing team – it's just that some of us work in different locations. We celebrate our successes, we weep over our misses, and we work hard together to map out our future and solve the pressing issues of each day.”
“Working side by side for four years, the marketing professionals from both organizations understand the expectations placed on them and operate with the highest efficiency,’ Schechter added. “Medtech receives the benefit of a full-service, integrated marketing operation, a talent pool fully immersed in the education sector, the technology and systems to track performance and illuminate decision making, and fresh thinking and innovation coming from the supportive environment that PlattForm management creates.”
Conversely, PlattForm reaps the benefits of assisting a team of executives with a significant knowledge of higher education, openness to new ideas, and a belief in the power of education to change lives. The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted at the chance at winning a Stevie in a wide range of categories.
Click through to read the full article.