LENEXA, Kan. – (July 31, 2012) – PlattForm Advertising, a leading Internet marketing and enrollment solutions provider for the postsecondary education industry and a division of Ad Venture Interactive, announced today that it acquired four new website properties from McNeely Media, owned by trucking industry veteran Tom McNeely.
The newly acquired websites, JustTruckingJobs.com, EliteTruckingJobs.com, LocalAndRegionalTruckDrivingJobs.com and TruckDrivingJobFinder.com, will be managed by Transportation Marketing Group (TMG), a division of PlattForm that specializes in inquiry generation for truck driving schools, trucking companies and recruiters. Joining an existing family of trucking websites that includes TopTruckingSchools.com and FindATruckingJob.com, these web properties will expand Transportation Marketing Group’s previous education- and employment-focused offerings to today’s truck drivers.
According to an article from CNNMoney.com,* the U.S. Bureau of Labor Statistics expects trucking jobs to increase 20 percent between 2010 and 2020, providing truckers more than 330,000 new employment opportunities.
“The demand for truck drivers is very high, and these new properties strengthen our ability to match trucking companies with high-quality job applicants,” said Stephen Kent, director of TMG business development.
In March of this year, PlattForm acquired more than 20 websites from Guider Media, an online inquiry generation company based in Sweden. That same month, Leads360, the market-leading consumer sales platform, recognized PlattForm as a 2011 top performer for lead qualification in the education agency category.
“We are confident that PlattForm is going to take our websites to the next level as we start our new adventure,” said Jackson McNeely, owner of McNeely Media. McNeely Media is currently in the process of developing a new, interactive truck building site for truckers, BuildMyBigRig.com. “Both Tom and I feel that our close partnership with PlattForm will continue through the transition and beyond.”
For more information, please contact Melissa Cowan, communications specialist, at firstname.lastname@example.org or 913.254.6939.
About PlattForm Advertising
PlattForm Advertising (www.PlattFormAd.com) is a full-service enrollment solutions provider with a focus on postsecondary education. Boasting an internal staff of more than 400 industry experts, the Kansas City-based agency serves more than 4,000 colleges and universities, providing an array of marketing services, including interactive lead generation, online marketing, search engine marketing, traditional media placement and creative services. PlattForm Advertising, founded in 1989, is a division of Ad Venture Interactive.