This Public University Has A Plan To Compete With For-Profit Colleges That Aggressively Recruit Veterans

Career College Central Summary:

  • In an effort to compete with for-profit universities to enroll veterans, the University of North Carolina (UNC) education system is partnering with a new educational startup called Ranku. T
  • he UNC system should be in a strategic position to enroll a number of military personnel and veterans. North Carolina is home to Fort Bragg and Marine Corps Base Camp Lejeune, and ties between the UNC system and the military have always been close. However, UNC does not see the number of military students it would expect due in part to for-profit institutions.
  • The role of for-profits in education is a contentious issue. Supporters of for-profits argue that their online classes and flexible schedules allow a variety of traditional and non-traditional students to engage in higher education.
  • Critics, however, insist that for-profits offer sub-quality education while luring in students with impossible to match marketing budgets.
  • "Our marketing budget is a tiny fraction of the for-profits'," Matthew Z. Rascoff, the Vice President of Learning Technology and Innovation for UNC, told Business Insider. "Ranku should help us improve our internet presence and compete more effectively."
  • Ranku is an optimized search engine that can pair prospective students with schools that match their preferences.
  • Prospective students can browse through online degrees by looking at schools, educational fields, or conducting a simple search.

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