Former admissions representatives at CCA say they preyed on students’ dreams of becoming celebrity chefs and glossed over the painful economic realities of the industry.
In the Polk Street admissions office of the California Culinary Academy, oversized posters display pictures of three of the school’s graduates. The three were named “Rising Star Chefs” by the San Francisco Chronicle earlier this year, and the school is bursting with pride. The posters make effective recruiting tools — admissions representatives can point to them and tell prospective students that a CCA education is the key to gastronomic fame and glory.
Maybe CCA should have asked the three rising stars how they would feel about serving as photo advertisements for the school. Read full article.