I just got back from New Orleans and the Career College Association’s Annual Conference. Good times.
As promised, I’ve posted the presentation I gave along with Matt Johnston of Santa Barbara Business College. Here’s a brief overview of the information we presented taken from the summary featured in the conference program:
Outside Interactive lead providers are integral to any comprehensive lead generation program. It seems that, while there is no shortage of these lead providers, many schools are blinded by the volume and then fail to recognize the potential they can harness from their own web sites. It’s obvious, but it’s often overlooked. Using your own web site to its fullest potential allows you to decrease your CPL, your CPS and your reliance on outside “paid” Internet lead providers.
Learn more about the powerful world of Search Engine Marketing (SEM). We’ll cover search engine optimization, pay-per-click advertising and more. If you are a wily veteran of the web world, you’ll leave armed with enough new insights to enhance your efforts. If you’re a wet-behind-the-ears-novice, you’ll leave knowing how to get the most from potential vendors. Either way, you’ll discover how you can boost your school’s lead generation efforts, develop high quality leads and evaluate the success of your campaigns.