Olathe, KS – (March 2, 2006) – Hoping to regain lost ground in pay-per-click advertising, MSN.com is testing a new advertising technology that will position it to compete with industry leaders. PlattForm has been selected to be among the first wave of advertisers to participate in the new program before its full release this summer.
“This is a significant accomplishment for PlattForm because we’re a niche-market advertiser,” said Matt Kraus, PlattForm’s Pay-Per-Click Manager. “The other advertisers who have been invited to participate are advertisers who target mass audiences.”
MSN’s new technology, adCenter, allows advertisers to reach their target demographic based on MSN.com user profiles. According to Microsoft, these targeting capabilities should improve advertisers’ return on investment for paid-search advertising.
“As a company that spends hundreds of thousands of dollars a month on search engine advertising, we’re excited about the outcome this could yield,” Kraus said. “We expect to see great results through the new MSN advertising.”
According to the Microsoft Web site, MSN.com currently has 9.1 million Internet subscribers and more than 400 million monthly unique users worldwide. With localized versions available globally in 41 markets and 20 languages, MSN is a world leader in delivering Web services to consumers and advertising solutions to businesses worldwide.
PlattForm is a full-service integrated marketing communications agency specializing in direct-response advertising within the education industry. With its headquarters in Olathe, Kan., the agency provides all aspects of advertising campaigns and enrollment services in-house. These services include, but are not limited to, strategic media planning and buying, creative production, web design, full-service web marketing, public relations, and telecommunications. PlattForm specializes in “Education and Military Recruitment,” servicing more than 1,300 campus locations and military branches across the United States and Canada. For more information, visit www.PlattFormAd.com.