I have a story about 1% and how this esoteric, marginal mathematical digit can represent for schools the difference between mediocrity and excellence, breaking even or being highly profitable.
The Story of the Best Swimmer in the World
I remember watching the Summer Olympics swim competition and there as a review of the accomplishments at the end of the swim competition. The TV commentator was lauding the accomplishments of Michael Phelps, Michael this Michael that, how he was a millionaire, set for life, his world records and multiple medals. In marketing parlance, this guy owned the ‘Fastest Swimmer in the World’ brand.