Get Healthy

Submitted by Guest on Wed, 10/07/2009 - 8:41am.
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Do you know what condition your marketing is in? It may be time for an enrollment marketing check-up...

Get Starts has developed a list of questions to help you get clear picture of what state your marketing is in now and what you need to do to about it. Think of it as a form of “self diagnosis.” Your results will show you what your priorities should be and the remedies to consider.

EDU Marketing Guide – Self Diagnosis

This is the fastest and easiest way we know to help you get your arms around your current situation so you leverage every dollar you spend to produce a measurable Return on Investment.

Brand Management and Lead Quality

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There was a time as Internet Marketing exploded on the scene that many schools began using as many networks and affiliates as they could find in order to try to cash in on the ever-growing population of internet savvy potential students. Many schools are now finding that when it comes to reaching the best potential students, less is more.

I am always amazed at the many ways that various marketers find to cheat the system and continue to send in poor quality leads and get them through unnoticed. The latest of many marketing tactics pushing these low quality leads is what I call "lead brokering".

Lead Brokering tends to manifest itself in two ways:

Say What?

Submitted by Michael Mackie on Thu, 08/14/2008 - 12:00am.
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Schools love using students and/or graduate testimonials to market their product. Why?

Whippersnappers!

Submitted by Michael Mackie on Tue, 04/08/2008 - 12:00am.
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Get this ... the median age of employees here at PlattForm Advertising is 28.5 ... which is actually UP from a year ago when it was only 26.25?  This is a company that’s filled with fresh-faced (and freshly-scrubbed) employees.   I mean – who better to promote the college industry than recent college graduates, yes?

At the ripe age of 36 … I’m considered the wise old sage in my department.  And I find myself peppering my conversation with such euphemisms as “bling”, “that’s hot” and “wicked sweet” to keep up with my younger, hipper cohorts.   What’s next, I ask you?  (Chances are … a My Space page.)

Internet Lead Generation . . . START with your own web site

Submitted by Mike McHugh on Tue, 06/19/2007 - 2:25pm.
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I just got back from New Orleans and the Career College Association's Annual Conference. Good times.

Dog days of summer: Generating leads while they're dreaming of the pool

Submitted by Lauren Schaffer on Mon, 06/18/2007 - 8:59am.
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Not so long ago, it was blustery and cold, with the majority of your target spending the day inside with both the TV and heater on to keep them company.

Mobilize

Submitted by Brandon Gregory on Thu, 06/14/2007 - 8:15am.
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Unless you've been living in a cave for the past ten years or so, you know that people can access the Internet through their cell phones or portable devices.

Air Apparent

Submitted by Michael Mackie on Tue, 06/12/2007 - 1:38pm.
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In the world of career college marketing and advertising, less is more.

There, I said it.

URL protections

Submitted by Mike McHugh on Thu, 06/07/2007 - 11:41am.
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Read an interesting article today about domain purchasing and the amount of money

The power of recirc e-mails

Submitted by Jeremy Schoen on Mon, 06/04/2007 - 3:19pm.
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Do not underestimate the power of recirc e-mails. I was just looking over our weekly reports, and week after week I'm seeing excellent rates of return.

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