Advertising, Marketing and PR

There was a time as Internet Marketing exploded on the scene that many schools began using as many networks and affiliates as they could find in order to try to cash in on the ever-growing population of internet savvy potential students. Many schools are now finding that when it comes to reaching the best potential students, less is more.

I am always amazed at the many ways that various marketers find to cheat the system and continue to send in poor quality leads and get them through unnoticed. The latest of many marketing tactics pushing these low quality leads is what I call "lead brokering".

Lead Brokering tends to manifest itself in two ways:

Schools love using students and/or graduate testimonials to market their product. Why?

I just got back from New Orleans and the Career College Association's Annual Conference. Good times.

Not so long ago, it was blustery and cold, with the majority of your target spending the day inside with both the TV and heater on to keep them company.

Unless you've been living in a cave for the past ten years or so, you know that people can access the Internet through their cell phones or portable devices.

In the world of career college marketing and advertising, less is more.

There, I said it.

Read an interesting article today about domain purchasing and the amount of money

Do not underestimate the power of recirc e-mails. I was just looking over our weekly reports, and week after week I'm seeing excellent rates of return.

I have visited nearly 100 career college schools from coast to coast to interview students about why SCHOOL X worked for them.

Have you ever done a Google search on your name to see if you are famous or who else has your same name? If not, you really should try it.