Help Us Expose the Double Standard

Click through a few of these traditional university and community college claims, then think about the mandatory information required on all the marketing and advertising for your school.

Frustrating, isn't it? How is it that career colleges are being accused of tricking students into attendance? Where's the accountability for all these schools touting free tuition, state-of-the-art resources, and promising high five figure salaries? Where's the pity for the college freshman at Florida State University, when he realizes that maybe his school isn't the most "student-centered university in the nation"? Does he get to sit in front of the government and testify that he was 'tricked' into attending? Of course not.

Sources: 
Career College Central

Kaplan College Suspends Admissions at Pembroke Pines Campus Following Federal Investigation

In an unprecedented move for the for-profit higher education industry, Kaplan College in Pembroke Pines has stopped enrolling new students after federal investigators uncovered incidents of high pressure and potentially fraudulent and misleading sales tactics.

A second Kaplan campus in Riverside, Calif., also put new admissions on hold, pending the results of an internal investigation.

Sources: 
Sun Sentinel

Harris Miller: A Higher Standard for Career Colleges

Some people can't take yes for an answer. Private-sector colleges and universities are expanding access to higher education, providing a pathway to skills and training for over 2.7 million students every year. Many of these are older working adults returning to school to rejuvenate careers and improve job prospects. Demand for this kind of purposeful, practical education is at an all-time high. So enrollment in one of our colleges or universities practically should promote itself.

Instead, as a Government Accountability Office report released this week based on GAO personnel posing as potential students at 15 schools reveals, a small number of school admissions and financial aid personnel felt they had to paint outside the lines.

Sources: 
Career College Association

See the Double Standard for Yourself

In an effort to expose the higher standards to which career colleges are held regarding advertising and recruitment, Career College Central has already compiled over 50 examples of advertisements in which community colleges, four-year institutions or their related online programs make statements that career colleges cannot.

Check out just a few of our findings below:

Sources: 
Career College Central

Harkin Seeks Data on For-Profit Schools After Hearing

Senator Tom Harkin will request information from 30 U.S. for-profit colleges and consider new legislation for the sector after a government investigator described fraud, lying and high-pressure sales tactics used by education-industry recruiters, the Iowa Democrat said today.

Harkin, chairman of the U.S. Senate Health, Education, Labor and Pensions committee, said he will ask publicly traded and closely held companies to disclose graduation rates, loan defaults among former students and recruitment practices. He called for more hearings as early as September, and said a legislative package may be possible by the end of the year.

Sources: 
Bloomberg Businessweek

Blog: Staffing and Educational Outcomes

By Amir Moghadam

MaxKnowledge Performance TV Interview: Maryse Levy, Vice President of Education and Career Services with Education Affiliates, discusses how staffing affects educational outcomes, and provides hiring, on-boarding, evaluation and ongoing development perspectives and strategies.

Watch this interview

Sources: 
Amir Moghadam

Blog: The Double Standard in Higher Education Marketing

By Kevin Kuzma

The most egregious offenses are often repeated in contentious relationships. In the higher education realm, there is a pervasive double standard in the way that career education schools and their competitors are perceived, and that disparity has been a marriage breaker between them and other institutions of higher learning. Nowhere is it more clearly evident than in the realm of advertising and marketing.

Sources: 
Kevin Kuzma

Colleges Weigh In on Rules

The public comment period for the majority of the U.S. Department of Education's proposed regulations aimed at protecting the integrity of the Title IV federal financial aid program ended at midnight Tuesday.

Department officials have the next three months to read and consider close to 1,800 comments posted on regulations.gov (including duplicates) -- ranging in length from a sentence or two to 100-page dossiers -- submitted by a mix of college presidents, financial aid officers, associations, companies, and rank-and-file students and employees. Final rules must be published by Nov. 1 to go into effect on July 1, 2011, as the department has planned.

Sources: 
Inside Higher Ed

No Laughing Matter (DeVry)

Historically, cartoons are not a significant driver of communications and marketing strategy in higher education.

But one cartoon -- by Randall Munroe, whose popular Web comic is known as xkcd -- has resonated so strongly in higher ed circles that it has some marketing officials taking a hard look at what experts still believe to be their strongest marketing asset: the institutional website’s home page.

The cartoon shows a Venn diagram with two overlapping circles -- one labeled "Things On The Front Page Of a University Website," and the other labeled "Things People Go To The Site Looking For."

Sources: 
Inside Higher Ed

Capella University Launches 11 New Online Education Offerings

Capella University, an accredited online university that has built its reputation by providing high-quality online degree programs for working adults, today announced the launch of 11 new online educational offerings.

Sources: 
Business Wire
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