There was a time as Internet Marketing exploded on the scene that many schools began using as many networks and affiliates as they could find in order to try to cash in on the ever-growing population of internet savvy potential students. Many schools are now finding that when it comes to reaching the best potential students, less is more.

I am always amazed at the many ways that various marketers find to cheat the system and continue to send in poor quality leads and get them through unnoticed. The latest of many marketing tactics pushing these low quality leads is what I call "lead brokering".

Lead Brokering tends to manifest itself in two ways: