SOLUTIONS FOR SUCCESS
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Date: May 2nd, 2008
Author: Susan Schulz
Drill near the oil
Ever put goals in place and then create really complicated plans to reach them? Think about enrollment goals or expense reduction goals you have put in place. How to achieve these goals? There is a theory that if you want oil, drill near the oil. Put another way – look for low hanging fruit. It may be quite easy to increase student enrollment. Maybe all it takes is contacting employers or grads and asking them to send qualified leads your way? Hardly costs anything at all. Look for the opportunities that are in front of your eyes that you are missing because you think reaching your goals has to be difficult and complicated.
Dr. Susan Schulz has more than 20 years of experience consulting with postsecondary career colleges and traditional colleges and universities. Her areas of expertise include compliance, school development, retention, marketing, placement strategies, and mergers and acquisitions. Her doctoral dissertation research project involved determining what factors influenced attrition at a massage therapy school. She is also adjunct faculty member for MaxKnowledge.
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