Marketing managers are in charge of creating and implementing marketing campaigns that promote interest in a company’s product. They work together with a team of other marketers to create promotional material that will sell a client’s message to the public.
Marketing managers have a number of typical job duties:
Collaborate with clients and members of their team to create a campaign to increase interest in a product
Plan promotional items for a product, including coupons, sales or giveaways
Decide how and where to advertise a product
Discuss contracts for services with a client
Research and analyze data to understand the consumer market and how to best reach consumers through their campaign
Work with the client to develop a message, edit work and determine pricing for service
National Median Salary
$124,850 annually*
*Figure represents national average. To view the average salary in your state visit the bureau of labor statistics.
Requirements
Entry-level education requirement:
High school diploma/GED
Job outlook (2014-24):
Growing faster than average (9 percent projected growth). This increase is due to companies’ desire to expand their brands and increase profits over the next 10 years.
