BMO Capital Markets 2009 Back to School Education Conference, slated for September 17, 2009, is expected to attract a record number of over 800 institutional investors, industry professionals, and industry leaders. Among these leaders is CEO of Ad Venture Interactive, Michael Platt.
A leader in the education advertising field since 1989, Michael Platt is the founder and former CEO of trend-setting creative agency PlattForm Advertising, and currently serves as Chairman of the Imagine America Board of Directors. He was also recently honored with the Career College Association’s "Irreplaceable and Indispensable" award.
Mr. Platt is scheduled to be part of an Industry Discussion panel along with Douglas Brown, President and CEO of All Star Directories; Steven Issac, CEO of Education Dynamics; and Gregory O’Brien, CEO of College Bound Network.
The panel, titled ‘Marketing and Student Services: Enhancing the Business Model’, will be held from 9:15 – 10:00 AM on Thursday, September 17, 2009, in the Riverside Suite of the Sheraton New York Hotel & Towers, New York City.
The panel plans to address issues including the marketing services industry’s commitment to quality standards and brand protection, the value of marketing services beyond lead generation, and the specifics of servicing proprietary schools in a traditionally-dominated market, as well as answer audience questions.