Career College Central and TopSchool Present “The Increasing Power of the Student Consumer”

Career College Central and TopSchool are hosting the webinar "The Increasing Power of the Student Consumer: Building Student Profiles to Meet the Demands of Today’s Students" on Thursday, January 6, 2011 from 1-2 p.m. EST. Interested parties can click here to register.

Colleges and universities are continually evaluating efforts to: recruit the types of students who will be most successful in a program, quickly launch new programs, and tailor offerings and delivery modes.

So, how can schools successfully meet these challenges in order to attract and retain students in an increasingly consumer-driven market?

Join industry expert Justin McMorrow, co-founder and senior vice president of TopSchool, as he shares lessons learned from more than a decade of experience in building and growing programs with leading career colleges. Justin will discuss three critical ways that career colleges can best leverage information to meet the demands of today’s students:

  • Deliver education where and when students want it.
  • Monitor student inflection points.
  • Report on student activity from prospect to placement in order to support decisions

Justin has presented on the topic of student profiles at several industry events, including a number of state based career and proprietary college conferences, such as New York (APC), California (CAPPS) and as the keynote presenter at Minnesota (MCCA).  Additionally, he has presented at the Distance Education and Training Council (DETC) 2010 Annual Conference, been interviewed for key education articles and published white papers.

About TopSchool
TopSchool ( built the first SaaS student administrative system in higher education to address the key aspects of the student lifecycle.  The company’s Student Lifecycle Management (SLM) system goes beyond the capabilities of traditional college student information systems, and includes a customizable student portal, easy-to-use CRM and SIS components, and an intelligent reporting suite.   Schools can easily manage all student information from recruiting through retention in a central location, and they can deliver more student services more efficiently.  The TopSchool system gives student-centric institutions the power to direct their own administrative tools, empowering them to drive growth, reduce costs and meet accountability requirements.

About Career College Central
Career College Central is the definitive voice of the career college sector of higher education. Both the magazine and its related web site,, provide in-depth coverage of the latest news and events impacting career colleges. Each edition of the magazine features analysis of current trends, interviews with prominent executives, research on topics relevant to college directors, and wisdom from leading experts in all areas of for-profit education. Combining all of these resources in one publication, Career College Central is a respected news agency utilized by career college owners and other executives concerned with the success of career education.

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