College Board Introduces, a Free Comprehensive College Planning Resource

NEW YORK, April 11, 2012 — On April 10, the College Board introduced BigFuture, its new free comprehensive college planning Web resource, at a panel discussion in Washington, D.C. The site was created with the Education Conservancy and in consultation with students and educators to help make the college planning process simpler and more accessible. At the "Big Future™: Narrowing the Gap Between College Aspiration and Enrollment" panel, education, government and not-for-profit thought leaders discussed ways to help students, especially those from low-income backgrounds or who are the first in their families to aspire to college, overcome obstacles to higher education.

"BigFuture is a major investment by the College Board to help improve the college planning process for students and families, and to provide more equal access to expert guidance," said Gaston Caperton, president of the College Board. "Through our advocacy work to increase college completion rates in the United States, we have identified providing better college information and planning services to all students, with a special focus on low-income students, as one of 10 key recommendations for success. We're excited about this collaboration with the Education Conservancy because it combines trusted guidance and reliable data with innovative and engaging technology."

Lloyd Thacker, director of the Education Conservancy, moderated the panel, which included Zakiya Smith, senior advisor for education at the White House Domestic Policy Council; Daniel Domenech, executive director of the American Association of School Administrators; Brian Sponsler, associate director of research and evaluation for the Institute for Higher Education Policy; Laura Schifter, senior education and disability advisor on the Committee on Education and the Workforce; Rep. George Miller (D-CA); and Pat Martin, assistant vice president of the College Board's National Office of School Counselor Advocacy. The event was hosted by the College Board Advocacy & Policy Center.

"The success of the BigFuture project reflects the special value collaboration can deliver to improving education," said Thacker. "At its best, college admission is an interactive, educational process. Students learn about college; colleges learn about students; successful matches are made; college education in America becomes a reality for all who aspire to it. This site represents a significant step forward in establishing an admission system that exemplifies the best that education has to offer." is a new Web experience that leverages new technologies to engage students online in the way they want to be engaged. This new resource combines guidance, tools and information to make college planning easier to navigate and help students overcome barriers that make college seem out of reach. BigFuture features interactive tools and content, including real student video stories and personalized action plans.
BigFuture replaces the College Board's previous college planning website, which was a trusted resource and one of the most highly trafficked college planning websites available, used by more than six million students and parents each month. "This launch represents a new phase in the College Board's service to students, building on more than 100 years of work aimed at expanding access to higher education," Caperton said.

About the College Board
The College Board is a mission-driven not-for-profit organization that connects students to college success and opportunity. Founded in 1900, the College Board was created to expand access to higher education. Today, the membership association is made up of over 6,000 of the world's leading educational institutions and is dedicated to promoting excellence and equity in education. Each year, the College Board helps more than seven million students prepare for a successful transition to college through programs and services in college readiness and college success — including the SAT® and the Advanced Placement Program®. The organization also serves the education community through research and advocacy on behalf of students, educators and schools. For further information, visit

About the Education Conservancy
The Education Conservancy (EC) is a not-for-profit organization committed to improving college admission in the public interest. Established in 2003, the EC directs national attention to the harmful effects of college rankings and other commercial influences in college admission, highlights the educational importance of college admission, orchestrates collaboration among colleges to serve the needs of students, and develops college planning resources for students, families and counselors. The EC's work has been made possible through the generous support of philanthropic organizations and hundreds of schools, colleges and individuals. For more information, visit


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