Andover, MA (PRWeb) October 11, 2010 — Andy Kelley, president of Effective Student Marketing, Inc., will be helping attendees of the California Association of Private Postsecondary Schools (CAPPS) conference learn how to incorporate social media, email, and mobile marketing into their current marketing strategies. The presentation will be held on Thursday, October 14th, from 1:45 to 2:45 PM.
"95% of your inquiries don’t enroll in the first 30 to 60 days, but most admissions representatives stop contacting prospects after 30 days," explained Kelley. "We can help schools stay in touch with those old prospects and keep them engaged through social media, email, and mobile marketing tools and techniques. Then, when your prospects are ready to enroll, you’re there for them."
The presentation will include live, interactive examples of social media and mobile marketing ideas. Effective Student Marketing, Inc. currently helps schools across the country use email, social, and mobile marketing to turn engaged leads into enrollments, and Kelley will share examples from these schools. Presentation attendees will receive access to an exclusive list of “25 Quick Marketing and Social Media Tips” that they can bring home and begin using right away.
Effective Student Marketing, Inc. will also be exhibiting at booth #27 throughout the conference. Visitors to the booth can enter to win a Flip Digital Camcorder. The Flip camera can help your school jumpstart your social media presence with easy to share videos.
“With social media and email, it’s all about content. We want to help schools start building great content that they can re-use everywhere – in social media and email, on your own website, wherever your prospects will see it. To do this, we’re offering concrete suggestions in our presentation, and a fun way to create new content with the Flip camera,” said Kelley.
Effective Student Marketing, Inc. also writes a weekly blog on www.effectivestudentmarketing.com that can help schools understand and implement these new marketing tools.
Check out ESM’s video about CAPPS 2010 here: http://www.effectivestudentmarketing.com/press/capps2010/
For live updates from the event, follow Andy Kelley on Twitter at www.twitter.com/AndyWKelley
About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in helping career, technical, and vocational schools across the country achieve their marketing, admissions, and student services goals through the use of internet marketing tools and techniques.
The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school’s needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, and e-newsletter production and distribution.