Students enrolled in the new bachelor’s Internet Marketing degree program at IADT-San Antonio can learn how to successfully implement marketing, visual advertising and public relations campaigns on the Internet. In addition, the program offers instruction in the fundamentals of using web banners, social media, mobile devices and search engine optimization to maximize a company’s marketing message.
Through creative exercises and technical training, students can develop a solid understanding of how to create and implement strategic internet marketing campaigns. The program offers a solid foundation in design, technical implementation and marketing for the Internet. In addition, students can become aware of how web design, e-commerce, web analytics, SEO and mobile applications impact Internet marketing campaigns.
The Bachelor of Science in Internet Marketing degree program at IADT-San Antonio features instruction in consumer behavior, media design, mobile advertising, digital imaging, public relations and other industry-current topics. Students can become comfortable using industry tools and gain a solid understanding of how to build a company’s brand while promoting its products and services online.
Students who complete their BS in Internet Marketing should have the knowledge and skills they need to pursue career opportunities in the field of integrated marketing with confidence.
The bachelor’s Internet Marketing degree program at IADT-San Antonio combines engaging classroom instruction with hands-on electronic training to give students a well-rounded, industry-relevant educational experience.