Rasmussen College Partners with Industry Leaders

Rasmussen College is partnering with Market Motive, a powerhouse Internet marketing and training company, developed to provide a superior training curriculum for students enrolled in its Business Management Bachelor’s with a specialization in Internet Marketing degree program.

Though the demand for Internet marketing professionals is booming, many schools continue to train marketing students in only traditional forms such as television, radio and print. Rasmussen College has partnered with industry leader Market Motive in recognition of the need for high-quality training in modern marketing methods.

Through the new partnership, Rasmussen College will provide expert training curriculum to students directly from members of the Market Motive team of leaders in interactive marketing, including Avinash Kaushik, author of Web Analytics 2.0 and the Analytics Evangelist for Google Inc; Bryan Eisenberg, Conversion Optimization expert and author of Always Be Testing; David Szetela, Paid Search/PPC expert and author of PPC an Hour a Day; and SEO expert Todd Malicoat.

In addition to honing their skill set through the training curriculum, Rasmussen College Bachelor’s in Internet Marketing students will develop the skills they need to be competitive in the rapidly evolving industry, including creation and management of business properties and products on search engines; development of marketing efforts to drive website traffic and sales; tracking and measuring online advertising programs; social marketing and advanced online marketing techniques.

The Bachelor’s in Business Management with Internet Marketing Specialization degree program, with Market Motive curriculum, is offered at all Rasmussen College campuses except those in Illinois. For additional information about Market Motive and the Rasmussen College Business Management Bachelor’s with a specialization in Internet Marketing degree program, visit http://www.Rasmussen.edu/MarketMotive


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