Tomorrow: PlattForm And Leads360 Present The “Ultimate Contact Strategy” Webinar

Every day, the education landscape evolves. Competition increases; media channels cross, while student response patterns become increasingly more difficult to predict. Because of these rapid changes, you cannot rely on a push marketing strategy alone to increase your conversion rates. You must also have an effective contact strategy to pull in prospective students who are most likely to enroll.

Join marketing industry leaders Leads360 and PlattForm on Thursday, Jan. 31, as they uncover the Ultimate Contact Strategy. During this webinar, they’ll examine how the right volume and frequency of calls, texts and emails can yield optimal conversion rates for your institution. Register for the webinar here.

PlattForm’s Chief of Marketing Officer, Tracy Kreikemeier, will break down consumer behavior by media channel and its contact strategy implications. Then, Martin Lind of Leads360 will explain how to develop your comprehensive contact strategy, based on proven data from institutions just like yours.

As an attendee, you will learn:

  • How media habits have changed – and continue to change – in a four-screen world
  • Why 49 percent of prospective students do not receive email and what you can do about it
  • How to use email to improve contact rates by 38 percent
  • How calling the right way can INCREASE enrollment rates and doing it the wrong way can DECREASE enrollment rates
  • The impact of lead response speed on conversion
  • The optimal 36-day contact strategy

This is a can’t-miss opportunity to build a successful contact strategy and increase conversion rates for your institution. But space is limited, so sign up today!

Note: you will need to register using an email address from an .EDU, .ORG, .NET or .COM domain other than Yahoo, Google, MSN, etc.


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