Denver, CO — October 5, 2010 — TopSchool’s Senior Vice President and Co-Founder Justin McMorrow will be presenting at the upcoming California Association of Private Postsecondary Schools (CAPPS) 2010 Annual Conference in Indian Wells, CA. McMorrow’s presentation, "The Increasing Power of the Student Consumer: 3 Steps to Meeting Their Demands," will take place on October 14, 2010 at 3:15 p.m. Pacific Time.
McMorrow will examine the ways that California’s private and proprietary colleges can use data to build student profiles in order to drive stronger recruitment and retention. By creating a complete picture of each unique student, schools can use this information to make decisions about prospects, students, programs and growth, and ultimately deliver an experience that will meet the demands of today’s student consumer.
McMorrow has more than a decade of experience in the education technology industry. He has worked closely with leaders and CEOs of some of the largest publicly traded career colleges to build and grow successful programs. Most recently, he co-founded TopSchool, which goes beyond a traditional college student information system to better manage and report on data.
Prior to TopSchool, McMorrow served in a number of executive roles at eCollege. Earlier in his career, he helped found the Institute for Education Best Practices at the American Productivity and Quality Center.
Earlier this year, Career College Central featured McMorrow’s article, "The Increasing Power of the Student Consumer: Three Critical Steps to Meet the Demands and Support the Success of Today’s Student." McMorrow also has been interviewed for key education articles, published white papers, and presented at several industry events, including the Distance Education and Training Council (DETC) 2010 Annual Conference, as well as the New York Association of Proprietary Colleges (APC) Annual Conference.
The CAPPS Annual Conference gathers owners, directors and top management from California’s proprietary sector to discuss those issues unique to California. The show draws approximately 350 attendees, representing independently owned, non-profit and publicly-traded corporate California schools.