Do not underestimate the power of recirc e-mails. I was just looking over our weekly reports, and week after week I’m seeing excellent rates of return. Conversion rates of e-mail to lead are coming in on average of .49 percent, with some as high at .90 percent. This is a very inexpensive way to get out a last-minute push for up and coming starts or events.
The average CPL I am seeing for these recirc e-mail blasts – or what we call O-cycles – is $21, and I’ve seen some with CPLs as low as $9! We are currently testing a variety of subject lines to get previous leads to become fresh leads once again.