What do Jettas have to do with anything?

Okay, so what does the Volkswagen Jetta I bought back in 1986 have to do with your career college’s curriculum? If you have to ask, then obviously you haven’t read my column in the March edition of Career College Central magazine.

On page 39, I discuss how my Jetta is a good example of how I got in on the ground floor of an innovation that became a huge success. The moral of that comparison is that good ideas stick around awhile. I make the same connection with one of the fastest-growing new curriculums in the career college sector: personal fitness training.

Next time you take a spin in your car – whatever the model might be – take a look at strip malls and notice how many exercise facilities you see. Then think about the number of personal trainers it takes to staff those businesses or who might not be formally affiliated with the management, but use the facilities to train clients.

There are a ton of them. Career colleges are the biggest … suppliers, for lack of a better term … of personal fitness trainers to the fitness industry. If your college hasn’t looked into personal fitness training as a possible program offering, then you’re missing the boat. Personal fitness training is the type of program that gives your curriculum the diversity it needs to stand out from all the other career colleges on your block.

I’m not the only one who has noticed the rise of the popularity with this program. In my article, I quote research from the International Health, Racquet and Sportsclub Association. Studies show there are more than 23,500 health clubs in the U.S. today. Half of them identified personal training as their No. 1 most profitable service.

Those are big numbers, no matter how you look at it, and your career college can help students find careers in this exciting new profession. The jobs are out there. The audience is out there. Why not take a serious look at personal fitness training? If you need more convincing, be sure to check out my article.

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